simMachines

SIMMACHINES

Helping marketers put their products into the hands of their consumers began with putting simMachines’ emerging Explainable AI into the hands of marketers. My partner and I concepted, wrote, and custom-animated a set of videos that took the complex product and made it digestible to their audience—clearly identifying how Explainable AI can help create smarter customer segments, deliver relevant creative, and more accurately measure performance.

 SimMachines Explainable AI Intro Video

Artificial Intelligence is often perceived as inaccessible or too complex for a marketing audience. We overcame this barrier to entry with a straightforward narrative and approachable visual style.

The videos helped simMachines successfully tell the story of the emerging technology while positioning them as a as a powerhouse player in the XAI space—resulting in an average view rate of 43% and 5x higher than average click through rate.

Creative Direction: Margy Enright
Copywriting/Strategy: Brittany Hughes
Art Direction/Strategy: Chuck Lewis
Created at SoMe Connect