MARVIN WINDOWS & DOORS
Known primarily by B2B audiences like builders and architects, Marvin saw an opportunity to target a new market: consumers. My team and I help them reach the new audiences through elevated branding, employee communications, and a robust lifestyle campaign around the idea that Mavin doesn’t just build windows and doors, but homes that help people live healthier and happier.
Marvin Consumer campaign
We launched the campaign with a human-centric TV commercial and print ads introducing Marvin to their consumer audience.
TV Spot - For a Life Well Lived
A dedicated landing page houses our wellness-themed content including case studies, product solutions based on home types, design inspiration, and the elevated brand story.
EMPLOYEE COMMUNICATIONS
Alongside the external content, we launched internal communications with the goal of getting employees excited about the bright new future ahead. The newsletter introduces the company to the new positioning, values, mission, vision, and announcement to combine three Marvin brands under one central brand umbrella.
Creative Direction: Jim Toth
Copywriting/Strategy: Brittany Hughes
Art Direction/Strategy: Ian O’Saben
Created at VSA Partners