NOAH GRAGSON

NASCAR wild card Noah Gragson is the driver turning heads. And while fans may love his iconic mullet, endless energy, and crazy antics, brands aren’t really sure what to do with him. We were tasked with creating a brand book for Gragson to help drive sponsorship and position him as the driver to get behind.

brand book

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Copywriting: Brittany Hughes
Art Direction: Ken Gragson, Matt Bourque