PRINT & DIGITAL MEDIA
The Playbook BiAnnual Activity Guide
The Playbook is a seasonal activity guide designed to showcase the programs, events, classes, and recreational opportunities available throughout the community. I am responsible for the publication from concept to completion, making it a true end-to-end creative project.
I develop and curate the content, write and edit copy, capture original photography, design the publication, create graphics and layouts, and prepare the final product for publication. I manage the entire creative process independently, ensuring that each edition is informative, visually engaging, and aligned with the organization’s brand.
Movies in the Park | Event Marketing & Creative
I played a key role in developing and executing the marketing strategy for the City of Pensacola’s Movies in the Park series, helping transform each event from a movie screening into a recognizable community experience. I created a comprehensive event marketing plan that guided the promotional strategy, creative development, audience outreach, sponsorship opportunities, and community engagement surrounding the series.
My work included developing the visual identity and promotional assets for each event, creating campaign messaging and social media content, coordinating digital and print promotions, and building opportunities to connect with local audiences and community partners.
Beyond the creative assets, I help manage the many moving pieces behind the campaign, including event communications, promotional timelines, partner coordination, community outreach, and audience engagement. The goal is to create a cohesive marketing experience that builds anticipation, encourages attendance, and positions Movies in the Park as a signature community event for Pensacola.
Information Design
My information design experience focuses on turning complex or detailed information into clear, accessible, and visually engaging communications. I create infographics, brochures, reports, guides, newsletters, program materials, and other publications designed to make information easier to understand and navigate.
My work includes organizing content, developing visual hierarchies, selecting typography and imagery, designing layouts, and preparing materials for both digital and print publication. I approach each project with the audience in mind, balancing visual appeal with clarity and usability to ensure information is communicated effectively.
Video Content & Production
Radio & Podcasts
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